Subject: E-Commerce & SEO Technology Lab Manual
BCA Sem-5
Table of Content
(Click to view)
EXPERIMENT: 1
Aim: SEO Tasks :On page SEO and one time tasks On Page SEO Elements: Keyword Research, Title Tags, Meta tags, ALT tags, Header Tags (H1,H2), URL Structure, Internal Linking,
Description: It shows the on Page SEO elements.
➡️ Steps:
1. Identify Target Keywords:
Target keywords—i.e., relevant search queries—are crucial to on-page optimization. After all, the goal is to rank for relevant keywords and become more visible in search results.
Perform keyword research to find what words and phrases people use to find pages like yours.
Those data points include:
Intent: The type of search intent or motivation behind each search
Volume: Keyword search volume, the average number of monthly searches
KD%: Keyword difficulty, a measure of how hard it will be to rank in the top 10 unpaid Google results
2. Optimize the Title Tag :
The title tag is the page title that appears in the SERP. It should tell Google what your page is about. And entice users to click through.
The title tag is one of the most important elements for on-page optimization. So make sure to include the page’s primary keyword (the main search term you want to rank for). Ideally, at the start.
Tip: SEMrush's On Page SEO Checker checks your title tag for target keywords and keyword stuffing.
Also, aim for a title tag length of 50 to 60 characters (including spaces).
3. Write a Meta Description That Boosts Clicks :
The meta description is the page description that appears in the SERP.
The meta description isn’t a direct ranking factor. It’s part of this on-page optimization checklist because it’s key to standing out on the SERP and attracting more clicks.
Use it to explain what the user will get from your page and why it’s worth visiting. And make sure it includes your primary keyword.
Note: Google may generate its own title tags and meta descriptions for your pages. Optimizing them can reduce the risk of this happening.
We recommend sticking to a maximum of 120 characters (including spaces) for your meta descriptions. This reduces the risk of Google truncating them in desktop and mobile SERPs.
Tip: SEMrush's On Page SEO Checker will check your meta description for target keywords and keyword stuffing. It will also flag if Google is rewriting your description in the search results.
4. Write Your Headline in an H1 Tag :
Every page should have one H1 tag that contains the on-page title (or headline). It’s one of the simplest yet important tasks in this on-page SEO checklist.
The H1 differs from a title tag because the H1 appears on your page. Not the SERP.
The H1 tag should be similar to the title tag. As it’s also there to tell Google and users what the page is about.
However, there’s rarely a character limit here. Just focus on creating an H1 that makes sense on your page and encourages visitors to stay. And include your primary keyword, at least.
Tip: SEMrush's On Page SEO Checker checks your H1 tag for target keywords and keyword stuffing.
5. Check the URL Slug:
The URL slug should be concise, clear, and descriptive.
Here are some tips to keep in mind:
Consider using your page’s primary keyword as the URL slug
Separate words using a hyphen (“-”)
Avoid mentioning years that might change (e.g., “best-headphones-2023”)
If you change your URL slug, make sure to redirect the old version
Check out our dedicated guide for more advice on creating SEO-friendly URLs.
6. Improve Navigation with Internal Links:
Internal links are links between pages on your site. They help Google and users to find their way around.
For example, Soak&Sleep has internal links to its “single duvets” and “single mattresses” categories in its “single bedding” page description.
Notice how these internal links are attached to descriptive anchor text—not generic text like “Click here.” This helps Google (and users) understand what the linked page is about.
Tip: Working on informational pages? Consider adding external links to your on-page optimization checklist as well. Linking out to high-quality resources indicates that you’ve done your research and have readers’ best interests in mind.
Post Practical Questions:
1. Which of the following is NOT an on-page SEO task? ➡️ E
(A) Keyword research (B) Title tags (C) Meta tags (D) ALT tags (E) Off-page SEO
2. Which of the following is the most important on-page SEO task? ➡️ B
(A) Keyword research (B) Title tags (C) Meta tags (D) ALT tags (E) Header tags
EXPERIMENT : 2
Aim: SEO Tasks : On page SEO and one time tasks On Page SEO Elements: Relevant keywords in inbound link, Content, Keyword density, Site Maps, Robots.txt, usability.
➡️ Steps:
1. Content:
The content of a site must contain keywords chosen for a particular web page. These could be targeted keywords or long tail keywords or synonyms. Just make sure the keyword density is not too high, which means use them only when they make sense to the human reader.
Explanation:
It is often a best practice to keep your content more than 500 or 1000 words on the website as search engines love longer content. But that does not mean that you have to turn your business website into a blog with fillers everywhere. Keep your content length as long as possible but also at the same time take care that the readers get exactly what information they need without having to scroll through a long essay.
If you see this research about content length affecting SERPs, you will find that the threshold is higher. But we are sure Google knows the difference between a blog and a business website while ranking them on this particular signal. This is what Google has to say about avoiding thin content, just to make things clearer.
As far as, keyword density is concerned ther is no exact number to define it but all you need to know is in your average two to four paragraph content on a webpage, use keywords whenever they are relevant to the human reader. To know more about keyword density we recommend you watch this video from Google engineer Matt Cutts who talks about ideal keyword density.
You can always use latent semantic indexing keywords that search engines also use to analyze the relevancy of your content to your target keywords. Read more about latent semantic indexing keywords.
2. Site Maps:
Every site must have a sitemap. However, even if sites don't have one, they get indexed by search engines. The presence of  a sitemap makes it a tad easier to find and index pages, for the search engines.
Explanation:
A sitemap helps tell the search engines two important things: the location of all the internal links and the priority of different pages in a website. The former improves indexing of all internal pages hence paving way to search engine visibility to internal pages while the latter helps understand the information architecture.
A sitemap location can also be specified in robots.txt file, which is usually the first file a search engine crawler looks for while crawling a site.
Learn more about XML Sitemaps.
3. Robots.txt :
Robots.txt is a file which, if present, on your website is the first file to be crawled by search engines. This contains information about pages that should not be indexed. It generally consists of information for search engines to guide them to crawl and index the site efficiently, including the sitemap location.
Explanation:
The presence of robots.txt does not directly affect your website's SEO. If you do have a robots.txt, make sure that no page that you want to be indexed, is blocked. If you have crawling issues reported on Google Search Console, make sure you double check your robots.txt file.
Also, to increase the crawl rate of search engine bots, you can avoid unnecessary pages from being indexed by specifying them on your site's robots.txt file.
Learn more from the Beginners Guide for Robots.txt.
4. Usability:
Usability is a ranking factor for search engines and is controlled by on page elements.
Explanation:
Apart from the answers to the above questions there are more factors that affect the usability of a site. How a certain search engine user engages with the link that is returned in search is taken into consideration.
For instance, image that you are a searcher and you click on a link and immediately click the back button. Your  engagement with that site is poor. This may be due to poor user-experience and such engagement metrics may cause lowering of search ranking.
5. Keyword Density:
Keyword density is the proportion of times a term or phrase occurs on a web page. Search engines may mistake the keyword frequency for term stuffing when the keyword frequency is significantly over the optimal level. Consequently, we must ensure that the keyword density for any significant or secondary search keywords is not excessive. For example, if a term occurs five times in a 200-word piece, the density is 2.5 percent. Although there is no perfect keyword density, 3–4% is recommended practice for SEO.
6. Inbound Links :
Inbound links, also known as backlinks, occur when another website links back to your site. Google views inbound links as an indicator that your site has high-quality content, making these links one of the most important elements in search engine optimization (SEO).
In the early days of SEO, inbound links were merely a numbers game; the sites with the most links ranked the highest in the search results. This eventually led to people using spammy link building techniques to put their websites ahead of the competition, forcing Google to rethink how their algorithms responded to inbound links.
Post Practical Questions:
1. What is On page SEO?
➡️ On-page SEO (sometimes called on-site SEO) is the process of optimizing parts of your webpages so they rank higher on search engines and get more search engine traffic.
This includes updating on-page content, title tags, internal links, and more.
Search engines like Google look at keywords and other on-page SEO cues to check whether a page matches a user’s search intent. And if the search engine decides the page will be useful to the user, it will display it higher in search results.
2.Which of the following is NOT an on-page SEO element? ➡️
(A) Relevant keywords in inbound links (B) Content (C) Keyword density (D) Site Maps (E) Robots.txt
EXPERIMENT : 3
Aim: SEO Tasks : Off page SEO and Perpetual tasks: Profile Creation , Social Sharing ,Social Book-marking , Block Posting ,Image Sharing , Forum Comment.
Description: It contains the off page SEO tasks
➡️ Steps:
1. Profile Creation:
The process of creating a profile in SEO, or search engine optimization, typically involves several steps. These steps include conducting keyword research, optimizing website content, building backlinks, and monitoring and analyzing website traffic. First, keyword research is conducted to identify the most relevant and high-traffic keywords for a website. This can be done using tools like Google AdWords Keyword Planner or SEMrush. These tools allow you to enter a website or keyword and see the search volume, competition, and related keywords for that term. Once the keywords have been identified, the next step is to optimize the website content for those keywords. This involves incorporating the keywords in the title tags, meta descriptions, header tags, and throughout the website content. Building backlinks is another important step in the profile creation process. Backlinks are links from other websites to your website. The more backlinks a website has, the higher it will rank in search engine results. Backlinks can be built through a variety of methods, including guest blogging, social media, and outreach. Finally, monitoring and analyzing website traffic is important to track the effectiveness of the SEO campaign. This can be done using tools like Google Analytics or SEMrush. These tools allow you to track website traffic, bounce rate, and conversions. By following these steps, you can create a strong SEO profile for your website and improve your search engine rankings.
2. Social Book-Marking :
Social bookmarking is a method of saving and organizing web pages or other digital content that you want to keep track of, and then sharing those bookmarks with others. In terms of SEO, social bookmarking can be beneficial because it can help to increase the visibility and exposure of your website or content. When you submit a webpage or blog post to a social bookmarking site, other users may see it and decide to share it with their own followers, which can lead to more backlinks and more traffic to your site. Additionally, many social bookmarking sites use tagging or categorization systems, which can help to optimize your content for specific keywords.
3. Social Sharing :
Definition: Social sharing describes when social media users broadcast web content on a social network to their connections, groups, or specific individuals. One of the primary aims of corporate social media marketing strategies is to generate brand awareness by leveraging their existing audience to share content.
Social sharing and brand :
Beyond product recommendations and sales or promotions, social sharing is also a critical place to define a brand. Consumers don't only visit a company's website to understand who they are and what they offer — they also go to their Facebook Page or Twitter feed.
Social media gives businesses a chance to define what they stand for, what they are trying to achieve, and how it helps the community. Social media is much more interactive than a website. Seeing how a company engages with its customers is more substantive than simply making a website claim. Most importantly, when users share a company's posts or content, it validates them in the eyes of consumers. Social proof is invaluable for a business' reputation and has the tendency to increase exponentially when a foundation is established.
4. Block Posting:
Simply put, content blocks are building blocks used to integrate different forms of content to a webpage or blog post, adding functionality and visual appeal. Content blocks can be anything from plain text and images to call-to-action buttons and event count-down clocks.
If you’ve ever worked on or run your own website, you’re probably already familiar with popular block-based blog builders like Elementor, Gutenberg, or Visual Composer. With these editors, each piece of content on the page–from video embeds to introductory paragraphs–is made of a different block that you can re-arrange within your post by dragging and dropping. Page builders offer several default blocks like a paragraph, heading, button, list, etc. but you can also add new blocks by installing block plugins.
5. Image Sharing :
Image sharing can be beneficial for SEO in several ways. First, it can help to increase the number of backlinks to your website, which can help to improve your search engine rankings. Additionally, images can help to break up text on a webpage and make it more visually appealing, which can help to keep visitors on your site for longer and reduce bounce rates. To share images for SEO, you can use a variety of methods. One of the most popular is to use social media platforms like Instagram, Pinterest, and Flickr to share your images and include a link back to your website. Additionally, you can use image sharing websites like Imager and imgbb to share your images and include a link back to your website. It's also important to optimize your images for SEO by including relevant keywords in the file name, alt tags, and captions. This will help search engines to understand the context of your images and display them in relevant search results. It's also a good idea to make sure that your images are compressed, so they load quickly on your website, which can help to improve the user experience and reduce bounce rates.
6. Forum Comment:
Forum posting refers to generating quality inbound links by participating in online discussion forums. It allows you to post new posts and reply to old ones to drive traffic to your site.
There are a number of forum websites which offer a platform for online discussion, i.e. message board, discussion groups, discussion forums and bulletin boards are some of the popular types of forum websites. You need to sign up on these websites only then you can submit topics for discussion.
Post Practical Questions:
Q. 1 Explain Social Book Marking?
➡️ Social bookmarking is a method of saving and organizing web pages or other digital content that you want to keep track of, and then sharing those bookmarks with others. In terms of SEO, social bookmarking can be beneficial because it can help to increase the visibility and exposure of your website or content. When you submit a webpage or blog post to a social bookmarking site, other users may see it and decide to share it with their own followers, which can lead to more backlinks and more traffic to your site. Additionally, many social bookmarking sites use tagging or categorization systems, which can help to optimize your content for specific keywords.
EXPERIMENT: 4
Aim: SEO Tasks : Off page SEO and Perpetual tasks: Document Comment ,Question Answer Posting ,Blog Comment , Directory Submission , Article Bookmarking ,Content Sharing
Steps:
1. Blog Comment:
Blog commenting in an off-page SEO type isn’t as popular as it once was, but it’s still a terrific strategy to improve traffic and obtain more backlinks. Keep in mind that blogs are still a popular resource for those wanting to learn about what matters most in their field while looking for sites to comment on.
When you write blog comments on high-authority websites, you improve the chances that they will accept a link back to your site. However, you must leave only useful blog comments or risk losing the trust of your followers.
Guest blogging is another method for increasing traffic to your website.
2. Directory Submission:
Another popular off-page SEO tactic that will be present in 2022 is blog directory submissions. You may acquire backlinks and enhance traffic to your website by submitting your blog to these directories.
When submitting your blog to these directories, keep in mind that if they approve your blog for inclusion in their directory, you will need to supply some information about your blog for them to post. There are no actual disadvantages to submitting your blog to a directory. Remember that it may take some time for the moderator to approve your blog, so be patient!
Submit your blog to directories to improve blog traffic and receive backlinks.
3. Questions & Answers Posting:
Query and answer sites, like article directories, require you to submit your question or response. The primary distinction is that you now have the option of including a link at the conclusion of your submission!
Many individuals who use these websites are looking for answers about specific topics, which helps you to increase traffic to your website by contributing information. You have to select a question or response pertaining to your expertise and offer further information.
If you can think of anything to ask, question and answer sites are wonderful for growing your website traffic!
4. Document Comment:
Off-page SEO is all about getting your material out there on the internet and into people’s lives. You may share a superb document with others who do not have access to the original.
5. Article Bookmarking:
Another prevalent off-page SEO type or technique that will stay popular in 2022 is article submission. You might want to think about employing article submission platforms to increase the visibility of your company and website.
Several article submission websites are accessible for usage; however, not all of them regularly accept fresh articles. You should publish your content to a variety of directories, including high-quality directories that will undoubtedly be prominent in 2022.
When submitting an article to these sites, make sure to add at least one backlink to your website. This will give your company more exposure and enhance the probability that people will visit it!
6. Content Sharing:
SEO content is online content designed to rank in search engines (like Google). Also, content written for SEO is typically optimized around a specific keyword.
And when it comes to search engine optimization, make no mistake:
Content is KEY.
In fact, HubSpot reports that businesses that regularly publish blog posts get 350% more traffic than those that don’t publish content on a regular basis.
Post Practical Questions:
1. Explain article bookmarking?
➡️ There are many SEO benefits to social bookmarking. Search engine algorithms scour through the bookmarked websites and make a link to be indexed. This helps websites earn credibility points from search engines and get better rankings.
EXPERIMENT: 5
Aim: Study about Free SEO Tools: Keyword Suggestion Tool, Keyword List Generator, Keyword List Cleaner, Robots. Text, Tools Meta Tag Generator, Server Header Checker, Link Suggestion Tool, Spider Test Tool, Keyword Density Analyzer, Page Comparison Tool, Ad Group Generator, Keyword Wrapper, Typo Generator.
Description: Study about free SEO tools
Steps:
Keyword Suggestion Tool:
New: Generate keywords using our keyword list generator.
Clean up your keyword lists using our keyword list cleaner.
Features: Export to CSV, Keyword, Search Volume, Clicks, CTR, Bids, CPC, Ad spend, Traffic Value.
Keyword List Generator:
Usage instructions:
Enter keywords or modifiers in each box. Separate each word or phrase with a comma (with no spaces or new lines between keywords).
Word list 1 a,b,c
Word list 2 1,2,3
Select your desired keyword match types.
Press generate to get a list of keyword results based on combining your words.
Keyword List Cleaner:
Remove these bad words
Only return these Good words
Keyword list
Gain a competitive Advantage Today :
Your top competitors have been investing into their marketing strategy for years.
Now you can know exactly where they rank, pick off their best keywords, and track new opportunities as they emerge.
Explore the ranking profile of your competitors in Google and Bing today using SEMrush.
Enter a competing URL below to quickly gain access to their organic & paid search performance history - for free.
Robot.txt Tools :
Analyze Your Robots.txt File :
Use our Robots.txt analyzer to analyze your robots.txt file today.
Google also offers a similar tool inside of Google Webmaster Central, and shows Google crawling errors for your site.
Background Information on Robots.txt Files:
Robots.txt files inform search engine spiders how to interact with indexing your content.
By default search engines are greedy. They want to index as much high quality information as they can, & will assume that they can crawl everything unless you tell them otherwise.
If you specify data for all bots (*) and data for a specific bot (like Googlebot) then the specific bot commands will be followed while that engine ignores the global/default bot commands.
Meta tag Generator :
Meta Description Tips
Somewhat Important: Many search engines use the meta description tag in their search results. Good meta description tags can help improve your click through rate.
Your meta description should read well as many human eyes will see it in many search results.
Should be a sentence to a couple sentences long.
Each page should have its own unique meta description.
Meta Keywords Tips:
Not important: It is not used by most search engines since it is highly susceptible to spam and users never see it.
Should consist of a couple of the main keywords used to describe that page.
Former Yahoo! Search engineer Jon Glick stated that the meta keywords tag is used for inclusion within a subset of search results, and has no effect on relevancy.
Is only created for machines.
Other Meta Tags:
Most other meta tags revolving around further optimization in a classical sense (dublin core, meta keywords, revisit on, etc.) are generally a waste of time as most search engines ignore them.
Server Header Checker:
Gain a Competitive Advantage Today :
Your top competitors have been investing into their marketing strategy for years.
Now you can know exactly where they rank, pick off their best keywords, and track new opportunities as they emerge.
Explore the ranking profile of your competitors in Google and Bing today using SEMrush.
Enter a competing URL below to quickly gain access to their organic & paid search performance history - for free.
Link Suggestion Tool:
This tool generates Google and Yahoo! searches for your keyword + the term from the keyword list. Keep in mind that the value of a link is typically going to be at least partly inversely proportional to how easy it is to get.
Even listings in many spammy directories can cost $10 - $25. Sometimes you can buy an ezine or newsletter ad for not much more and have it deliver far more value for your money. The more creative you are with your link building strategies the better you will do.
Gain a Competitive Advantage Today:
Your top competitors have been investing into their marketing strategy for years.
Now you can know exactly where they rank, pick off their best keywords, and track new opportunities as they emerge.
Explore the ranking profile of your competitors in Google and Bing today using SEMrush.
Enter a competing URL below to quickly gain access to their organic & paid search performance history - for free.
Spider Test Tool:
This search engine indexing simulatior tool shows the source code of a page, all outbound links on the page, and common words and phrases found in the page copy.
Keyword Density Analyzer :
Calculate Ideal Keyword Density Percentage for SEO
What is The Competition Doing?
Whenever you search for something in Google you only see what ranks. You don't see the hundreds or thousands of pages that have been filtered for pushing too hard.
If you are in the dark on what density levels are reasonable, consider patterning your approach after what is working right now.
search for your target keyword in Google
grab 5 of the top ranked pages from the search results
analyze each of them in a separate tab using this tool
What Should My Keyword Density Be?
There is no single optimal or universal keyword density percentage. Each search query is unique & search engines compare (or normalize) documents against other top documents to determine some of their specific thresholds. Some keywords like "credit cards" naturally appear as a two word phrase, whereas other terms may be more spread out. Further, some highly trusted websites with great awareness, strong usage data & robust link profiles can likely get away with more repetition than smaller, less trusted sites can.
Page Comparison Tool :
Compares the page titles, meta information, and common phrases occuring on different pages.
Gain a Competitive Advantage Today
Want more great SEO insights? Read our SEO blog to keep up with the latest search engine news, and subscribe to our SEO training program to get cutting edge tips we do not share with the general public. Our training program also offers exclusive SEO videos.
Ad Group Generator:
Your top competitors have been investing into their marketing strategy for years.
Now you can know exactly where they rank, pick off their best keywords, and track new opportunities as they emerge.
Explore the ranking profile of your competitors in Google and Bing today using SEMrush.
Enter a competing URL below to quickly gain access to their organic & paid search performance history - for free.
Keyword Wrapper:
Broad, Phrase and Exact Wrap
"Phrase" & [Exact]
"Phrase"
[Exact]
Keyword Typo Generator:
In the past people would use this tool to generate a list of typos and common keyword misspellings for Overture (later Yahoo! Search Marketing), Microsoft adCenter (later Bing Ads) and Google AdWords. This software/script would help create a list of lower search volume low competition keywords to save money on PPC ads or help you find low competition keywords which are easier to rank for with traditional SEO.
It is worth noting that over the past decade search engines have grown increasingly more sophisticated with spell correction of the organic search results, and in September of 2014 both Google and Bing broadened out their spelling handling on exact match to include variant matching of closely related terms. That sort of shift minimizes soem of the direct economic benefit people would get from cheaper cost per click ads in the past.
While much of the search engine marketing related utility of this tool has diminished, this tool can still be used to find domain name errors to minimize the risk of cybersquatting and help you protect your brand. And some other online ad auctions might not be as advanced at spelling error handling as the leading global search companies are.
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